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Transparency

Go-to-Market Strategy

Last updated: February 2026 · Budget: near zero

The core bet: the story is the distribution

We are not just selling IT asset management software. We are running a public experiment: can a 1-person company with AI agents compete with a 50-person SaaS team?

The moment someone hears "this product is built and managed entirely by AI, with one human as the Orchestrator," they share it. That is free distribution that no ad budget can buy. The story and the product are both worth following.

First 6 Months: Awareness Campaign

The first 6 months are about getting known — not just as another ITAM tool, but as the AI-managed company running the experiment live.

💼

LinkedIn (primary channel)

Week 1 onwards
  • Weekly posts documenting the AI orchestration model — what I delegated to AI and what I kept
  • Monthly MRR transparency updates (including €0 months — the journey is the content)
  • NIS2 educational content in Spanish targeting IT managers
  • Posts about product decisions: "How I used Claude to architect this feature"
  • Engagement with IT manager community in Spain
🎙️

Podcasts — guest appearances

Months 1–3

The "AI-managed company" angle is compelling enough to get booked without 10K followers. The pitch: "I run a SaaS company without employees. Here are the real numbers."

Tech & AI podcasts
AI/future-of-work, startup building, AI agents
IT management podcasts
Sysadmin communities, IT operations, MSP shows
Spanish startup shows
La Startup Española equivalents, bootstrapping shows
Core stories to tell
How Claude wrote the product · How AI handles growth · Why NIS2 is the perfect first market
🎤

Events — speaking slots

Months 2–4
NIS2 compliance events in Spain — be the practical tool voice
IT manager forums and ISACA Spain chapter events
Startup events: South Summit, 4YFN, similar
AI/future-of-work events — ideal for the AI-managed company story
Talk title: "Cómo gestionar una empresa de software sin empleados" — works for both NIS2 events and AI/startup events.
📚

Courses & Educational Content

Months 1–6
Free course: "How to prepare your IT asset inventory for NIS2" — builds credibility, generates qualified leads
Email mini-course (5 days): "5 steps to NIS2 IT asset compliance" — captures emails, filters serious buyers
Future paid course: "AI-orchestrated company management" — for founders exploring this model

Distribution Layers

01
The AI-managed company story

The startup/ folder in the repo documents everything. This is as much a marketing asset as the product. Developers, IT professionals, and founders share it. Every share is a free impression in front of exactly the right audience.

02
Open source product (GitHub)

Self-hosters install it, trust it, and recommend it to peers. GitHub stars and forks are leading indicators of awareness. Self-hosters become cloud customers when they grow.

03
Podcasts + Events + Courses

First 6-month awareness campaign. The AI-managed company angle gets podcast bookings. NIS2 events position us as the practical compliance tool. Courses generate leads and establish domain authority.

04
SEO & content

NIS2 + ITAM keyword targeting. Comparison articles. Setup guides. Slow to build, compounds indefinitely.

05
Community & word of mouth

r/sysadmin, r/selfhosted, LinkedIn IT manager groups. One satisfied IT manager in manufacturing can refer 3–5 similar companies.

06
Product-led growth

Free and open source plans are permanent. Users upgrade when they hit company size limits or need cloud convenience. Conversion happens naturally.

What we explicitly don't do

  • ✗ Paid ads before organic channels are saturated
  • ✗ GitHub stars or fake reviews
  • ✗ Press releases — organic press (HN, tech blogs) converts better
  • ✗ Hire employees to replace AI agents before product-market fit is proven