Desk Support Monkey
Transparency

Business Model

Last updated: February 2026

Two products, one company

🖥️
The IT product

IT asset lifecycle management platform for NIS2 compliance. Cloud SaaS from €49/month. Open source, self-hostable for free.

🎼
The experiment

A public case study: can 1 human + AI agents run a SaaS company? All numbers, decisions, and results public on GitHub. The story generates distribution.

Open Source Core (AGPL)

The full platform is open source under AGPL-3.0. Anyone can self-host it for free. The AGPL license ensures that forks cannot be monetized as a service without releasing modifications — this protects against a competitor taking the code and building a closed commercial product on top of it.

Open source is distribution. A sysadmin finds the project on GitHub, tests it, and buys the cloud version when they need managed infrastructure. No sales call, no demo request, no friction.

Cloud SaaS Revenue

One flat monthly fee based on company size. No per-user fees, no per-asset fees, no overage charges.

Plan Company Size Price/month
FreeSelf-hosted, unlimited€0
Starter≤25 employees€49
Growth≤100 employees€99
Scale100+ employees€199

Team Model: AI Agents + Human Advisors

There are no employees. The company is run by one human (Orchestrator) directing AI agents. When human expertise is needed, we bring in advisors — not employees.

🤖
AI Agents
Engineering, growth, CS, ops — all AI-executed under human direction
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The Orchestrator
One human: sets direction, reviews output, makes final calls, owns accountability
👁️
Human Advisors
Domain experts on retainer — NIS2, tech, sales — no full-time salaries

This model improves gross margin significantly vs. traditional SaaS: no sales salaries, no engineer salaries, no CS headcount. Fixed costs: ~€210/month (infrastructure + AI tools).

Unit Economics

Metric Target
Fixed monthly costs~€260
Break-even customers~6 (Starter plan)
Average Revenue Per Account~€87/month (blended)
Gross margin>90% (no human labor cost)
CAC target€0 (organic only)

Bootstrapped — No Investors

No venture capital. No angel investors. No accelerator. 100% founder-owned.

IT managers want tools that are still around in 5 years. A bootstrapped company optimizes for survival and customer value, not growth metrics for a deck. The AI-managed model makes this economically viable at a scale that would be impossible with a traditional team.

Path to sustainability: Break-even at ~6 paying customers (€260 fixed costs). Orchestrator draws first salary at ~€2,000 MRR. First human advisor at ~€3,000 MRR. First human hire (if ever needed) at ~€8,000+ MRR.